How to List Your Business on ChatGPT

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Last updated: November 2026. Businesses in ChatGPT is a beta feature, so eligibility and rules may change. Always confirm the latest details in OpenAI’s help center.

What Is “Listing Your Business on ChatGPT”?

On November 10, 2026, OpenAI launched Businesses in ChatGPT (beta). Through a free dashboard called Business Hub, owners can claim their business profile, correct the information ChatGPT shows, and track how often ChatGPT mentions them and sends visitors to their website.

Key points to understand first:

  • Business Hub is free to claim and is separate from ChatGPT Ads and from the paid ChatGPT Business workspace plan.
  • You do not need an Ads account or an Enterprise agreement to claim an eligible business.
  • OpenAI may already show a listing for your business whether or not you claim it. Claiming lets you manage and correct it.
  • Claiming does not guarantee higher placement or sales.

This page is part of our SEO services hub and works alongside our Technical SEO, On-Page SEO and E-E-A-T guides.

When Can You List Your Website?

You can claim a website-based business profile if:

  • You are an owner or authorized representative of the business.
  • Your business is located in a country where ChatGPT is available.
  • Verification is supported in your country (OpenAI has not published a country list).
  • Your business is an online business with a website, such as an ecommerce store, service provider, agency or SaaS company.

Also good to know:

  • If your business does not appear in search, eligible online businesses may be offered an option to add it.
  • Shopify merchants can connect their stores through Business Hub or Shopify’s admin.
  • Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
  • Business Agents (a chat that answers customer questions about your products and policies) are currently limited to eligible online stores and online services in the United States.

When Can You Add a Physical Location?

This is the most restricted part of the beta. As of now:

  • Local stores and restaurants can claim only an existing U.S. listing.
  • If your location is in the U.S. and already appears in ChatGPT, you can find it in Business Hub and claim it.
  • If your location is in the U.S. but not listed, OpenAI’s pages do not explain how a new local listing gets created, so there is no confirmed way to add one yet.
  • If your physical business is outside the U.S., reports indicate you may be placed on a waitlist, and you can still use the website route if you have a website and ChatGPT and verification are supported in your country.
  • Multi-location brands must claim each location separately for now. Central management is not available yet.

Our advice: if you run a local business outside the U.S., claim your website profile where possible, and focus on the directories ChatGPT reads (see below) until local claiming expands.

How to Claim Your Business: Step by Step

  1. Sign in to ChatGPT with an account the business controls, not a personal login that could leave with an employee.
  2. Open Business Hub from the ChatGPT sidebar or go to chatgpt.com/business-hub.
  3. Search for your business by name and select the matching listing. Try the name exactly as it appears on your website or signage.
  4. Choose a verification method. ChatGPT shows only the ones that apply to you:
    • Business phone (code by SMS or automated call)
    • Business email (code sent to the listed address)
    • Website domain (add a DNS TXT record)
    • Shopify store connection
  5. Complete verification. For DNS, add the TXT record exactly as given, then select Verify. DNS changes can take minutes to hours.
  6. Verify your identity. OpenAI requires approved ID verification (through Persona) before you can publish changes, view insights or create an agent. Choose a person who is an owner or authorized representative.
  7. Wait for approval. OpenAI reviews your claim and emails its decision. Allow days, not minutes.
  8. Complete your profile. Check your category, website, description, logo, cover photo, policies and, if you sell products, add a product feed (CSV or JSONL) or sync Shopify.
  9. Invite your team or agency. The admin who claimed the business can add teammates and grant an agency access using their own ChatGPT accounts.

Tips for a smooth claim:

  • If you use phone verification, make sure the number is reachable and someone can answer during business hours.
  • If your listing shows Contact support, it is locked and you must request access from OpenAI.
  • If someone else has already claimed your business, use Dispute ownership from the profile menu.

What You Get After Claiming

  • Profile control: edit your website, description, category, logo, cover photo, and delivery and return policies (OpenAI reviews changes before publishing).
  • Insights: mentions, profile views, website clicks and discovery topics over the past 28 days.
  • Product feeds: keep prices and availability current.
  • Business Agent (eligible U.S. online businesses): answers customer questions and sends shoppers to your site. It cannot complete purchases or bookings.

Keep in mind: clicks do not confirm visits or conversions, and Business Hub shows topics rather than the exact prompts people typed.

Beyond Business Hub: Help ChatGPT Find You

Business Hub is new, and ChatGPT still pulls business information from across the web. To improve your chances of being mentioned:

  • Allow OpenAI’s crawler (OAI-SearchBot) in your robots.txt and make sure your pages are crawlable.
  • Claim your Google Business Profile and keep it accurate.
  • Claim Bing Places, since ChatGPT search is reported to lean on Bing’s index.
  • Claim your Yelp profile if you serve customers locally, as reports indicate Yelp data is widely used in local answers.
  • Keep your name, address, phone number (NAP) and services identical across your website and every listing.
  • Write clear service pages that answer customer questions directly near the top.
  • Earn real reviews and respond to them.
  • Add schema markup such as Organization, LocalBusiness and Service.
  • Name the areas you serve on your location and service pages.
  • Test regularly by asking ChatGPT your customers’ real questions and noting what it says about you.

Common Mistakes to Avoid

  • Paying anyone who promises guaranteed placement in ChatGPT. OpenAI says claiming does not guarantee higher placement.
  • Using inconsistent business names, addresses or phone numbers across the web.
  • Claiming with a personal account instead of a company-owned one.
  • Blocking OpenAI’s crawler by accident.
  • Ignoring Google Business Profile and Bing Places because Business Hub exists.

Frequently Asked Questions

Is it free to list my business on ChatGPT?

Yes. Claiming a profile and Business Agents are free at launch, though OpenAI has not ruled out charging later. ChatGPT Ads are a separate paid product.

Can I add my physical shop or office?

Only if it is a local store or restaurant with an existing U.S. listing that you can find and claim. Other locations may be waitlisted.

Can I list my business if I am outside the U.S.?

Possibly, through the website route, if ChatGPT is available in your country and verification is supported. OpenAI does not publish a country list, so check Business Hub directly.

Will claiming my business make ChatGPT recommend it more?

Not on its own. It gives you control over your information and data on mentions and clicks, but recommendations still draw on independent sources across the web.

How long does approval take?

Phone and email codes work in minutes and DNS depends on propagation, but the identity and claim review can take a few days.

Does this replace Google Business Profile?

No. They feed different platforms, so keep both accurate and consistent.

Need Help Getting Your Business Found in ChatGPT?

Our team can claim and set up your Business Hub profile, clean up your listings and optimize your website so AI search tools can find and cite you.

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