Case Study – RedSecLabs

Experienced a 3x Increase in Search Visibility in Just 3 Months.

About RedSecLabs

RedSecLabs is a global cybersecurity SaaS and ethical hacking consultancy led by renowned cybersecurity researcher Rafay Baloch. 

Their mission is simple: help companies prevent cyber threats before they occur.

With a growing product suite, advanced penetration testing capabilities and a recognizable industry name, RedSecLabs had the expertise, the brand and also the value.

What they didn’t have was search visibility.

Client Profile: Who We Were Helping

Industry: Cybersecurity

Business Type: SaaS + Security Services

Buyer Persona:

• C-level security leaders (CISO, CTO, CIO)
• SaaS companies need penetration testing
• Enterprise teams seeking vulnerability detection solutions

In short: a highly technical audience with high expectations and high search intent.

You might also want to explore one of our best client case studies: SEO Case Study – SafeHands Security Services

The SEO Challenge

Before we began working together, RedSecLabs had strong expertise but limited digital visibility. Their content wasn’t aligned to how cybersecurity decision-makers search.

The main roadblocks included:

• Low organic search visibility
• Pages not properly indexed
• No keyword strategy or content hierarchy
• Thin, duplicated, or outdated content
• Lack of structured metadata and on-page optimization

The website looked credible, but search engines couldn’t understand it. And that’s where we came in.

Our SEO Strategy (Using a 3-Phase SEO Framework)

Over a focused 3-month engagement, we applied a customized cybersecurity SEO plan built around three phases:

Phase 1 – Technical SEO Fixes

• Improved indexing issues
• Identified crawl blocks
• Submitted proper sitemaps
• Fixed structured metadata, heading structure and URL organization

Primary Tool Used: Google Search Console

Phase 2 – Content Restructuring

• Reorganized existing content into logical topic clusters
• Removed or merged thin and duplicated pages
• Improved internal linking to strengthen authority
• Defined core service pages and content pillars around cybersecurity SaaS topics

Phase 3 – SEO + On-Page Optimization

• Keyword mapping for each core service
• Meta titles, headers, schema markup and improved readability
• Added E-E-A-T signals and credibility elements
• Optimized content for featured snippets

This phased approach helped build a sustainable foundation – not just rankings.

You can also go through our FTN marketing client case study: SEO Case Study- FTN Marketing

SEO Plan Execution & Process

Once the strategy was finalized, execution followed a weekly sprint model:

• Week 1-2: Technical diagnostics + fixes
• Week 3-4: Sitemap cleanup + keyword mapping
• Month 2: Content restructuring + rewriting pages
• Month 3: On-page optimization + ongoing monitoring

We worked collaboratively with RedSecLab’s technical team to ensure every improvement aligned with product positioning, industry terminology and search intent.

You can book a growth call with our team and for more information about our SEO, you can explore our SEO services in Pakistan. And know more about our digital marketing services across Pakistan and even abroad.

SEO Progress Results: From Invisible to Searchable

Just one quarter after implementation, measurable and meaningful improvements appeared.

Notable Keyword Breakthroughs:

(Non-sensitive examples)

• “cybersecurity SaaS platform”
• “penetration testing services”
• “ethical hacking software”
• “cyber vulnerability testing”
• “bug bounty consulting”

These were keywords previously not ranking at all.

Visual Snapshot of Our SEO Work (Placeholders)

Impressions vs Click Growth in 3 Months:

Before:

After:

What This SEO Progress Means for RedSecLabs

In just 90 days, RedSecLabs moved from being technically strong but hard to find to becoming highly discoverable for the exact cybersecurity terms used by high-intent enterprise buyers.

SEO didn’t just increase visibility; it positioned them as a trusted leader in a competitive global cybersecurity landscape.

SEO Lessons Learned

• A strong brand doesn’t guarantee a strong ranking, but structure matters
• Technical indexing often impacts visibility more than content volume
• Keyword strategy and architecture must reflect buyer intent
• Search Console tells a story, only if you know how to read it

Ready to Become the Next SEO Growth Story?

If you’re a cybersecurity service provider OR any other local or international business planning to turn expertise into traffic, rankings and leads, we’d love to help. We are one of the top-ranked digital marketing companies in Islamabad.