SEO Case Study – Decent Fireplaces
Decent Fireplace is known for providing high-quality fireplace installations and accessories for enhancing home comfort and style. Previously, their website faced low SEO rankings due to limited keyword optimization and lack of high-quality backlinks, which affected their online visibility and search performance.
Decent Fireplace was struggling to gain online visibility and attract potential customers. Their website faced low rankings on search engines, recognizing the need for improvement, they worked alongside DIGICRAWL to create a tailored SEO strategy. This involved enhancing on-page SEO, embedding high-ranking keywords, optimizing their content, and building a stronger backlink profile.
As a result, Decent Fireplace saw significant improvements in their search engine rankings, leading to increased traffic and a higher number of client inquiries.
The Problem
Decent Fireplace’s website struggled to achieve higher rankings on Google’s top search results, making it difficult for potential customers to find their offerings. Despite their strong reputation for quality fireplace installations and a wide range of services, their online presence fell short of reflecting their standing in the industry.
Previous alliances with other SEO agencies had yielded disappointing results, leaving their website buried in the lower pages of search engines, far from Google’s first page. Recognizing the urgent need for improvement, Decent Fireplace sought a more effective SEO strategy to enhance their visibility and attract more clients.
SEO Strategy
To help Decent Fireplace achieve higher rankings on Google, we developed a comprehensive SEO strategy that concentrated on three key areas:
Technical SEO
- We conducted a thorough audit to identify and resolve issues that were affecting the website’s crawling and indexing by search engines. We enhanced the website design and functionality for mobile devices, ensuring faster load times for an improved user experience.
- Also, we implemented local SEO techniques, including optimized Google My Business listings, to increase visibility in local search results.
On-Page SEO
- We enhanced their product pages with targeted keywords such as “Fireplace Installations in Pakistan.” We revamped the content layout and integrated relevant external links to provide valuable resources, making the site more informative and user-friendly for visitors.
Off-Page SEO
- We secured authoritative backlinks from industry-related websites and reputable sources, boosting Decent Fireplace’s credibility. Additionally, we incorporated local directory listings and citations, enhancing their visibility in location-based searches, in areas with lower population density.
The Results
Following the implementation of our SEO strategy, Decent Fireplace’s website achieved first-page rankings on Google. They now rank for key phrases such as “Fireplace Installations in Pakistan.” This success significantly enhanced their online visibility, resulting in a substantial increase in organic traffic and qualified leads, which contributed to the growth of their business across the region.
Looking to enhance your business online visibility like Decent Fireplaces?
Contact DIGICRAWL to discuss how our team of SEO experts can assist you in achieving first-page rankings on Google. With our tailored strategies and industry knowledge, we are dedicated to enhancing your online presence and driving measurable results for your business. Let us partner with you to unlock your potential in the digital landscape.