What to Do (and NOT Do) During the June 2025 Google Core Update Rollout

If you’ve noticed Google ranking fluctuations over the past several days, you’re not alone. Because the June 2025 Google core update is currently rolling out and it’s impacting websites across nearly every industry. This core algorithm update is designed to improve the overall relevance and quality of search results. Understanding what’s happening and what you should and shouldn’t do during this period is essential for protecting your organic visibility, whether you’re a website owner, SEO professional or content creator.

In this guide, you’ll learn what to do during the Google core update, why your rankings might be bouncing around and how to keep your SEO strategy steady until things settle.

Why Are Rankings Fluctuating During a Core Update?

Google algorithm changes in 2025 can feel unpredictable, but there’s a reason behind every adjustment.

The rollout period for Google’s core update is when the search engine recalibrates how it understands and ranks content. Here’s why you’re seeing volatility:

• Core updates improve search quality: Google regularly updates its core systems to serve its users more relevant and authoritative information. These updates don’t target individual websites or industries but focus on broad improvements to search.
  
• The algorithm reassesses content relevance and E-E-A-T: Google’s systems evaluate Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T). When a core update occurs, Google adjusts how these signals are weighted, which can cause sudden shifts in ranking positions.
  
• Fluctuations are normal and expected: During the June 2025 algorithm update, it’s common to see rankings jump up and down for a couple of weeks. These movements often stabilize only after the full update completes, which typically takes about 2–3 weeks.

If you’re wondering, “Is my traffic drop because of the June 2025 update?”, the answer is likely yes if you’ve seen significant ranking volatility coinciding with this rollout period.

Learn more directly from Google’s official guidance on core updates.

What to Do During the Rollout

The most important thing you can do right now is stay calm and informed; additionally, focus on fundamentals. Here’s your June 2025 Google update checklist for proactive steps.

Monitor Your Website Carefully

Keep a close eye on your key metrics:

• Google Search Console: Track impressions, clicks and average positions daily.
• Google Analytics: Watch for sudden drops or surges in traffic to important landing pages.
• SEO Tools: Use platforms like Semrush, Ahrefs or Moz to monitor keyword volatility and visibility trends.

This data helps you understand whether your fluctuations are within normal ranges or if there’s a bigger issue.

Focus on Publishing High-Quality Content

Continue creating and updating helpful and in-depth content that demonstrates expertise, while the Google June 2025 Core Update is rolling out. This isn’t the time to pause content production; instead, you should maintain a consistent schedule, as publishing regularly reinforces your relevance and authority over time.

Remember: no core update penalizes you for continuing to deliver value to your audience.

Review E-E-A-T Signals

Take this opportunity to strengthen your website’s credibility:

• About Pages: Make sure you have clearly highlighted your experience and credentials.
• Author Bios: Showcase the author’s expertise and professional background.
• Contact Information: Provide transparent options to reach out your business.

These trust signals help Google understand why your site deserves strong visibility.

If you’re curious, “Should I update my website during a core update?”—Updating content to improve clarity, accuracy and E-E-A-T is always a good idea.

Read Google’s Search Quality Rater Guidelines to learn more about E-E-A-T principles.

Communicate with Stakeholders

If you manage websites for clients or report to executives, keep them informed:

• Explain that Google search volatility in June 2025 is normal.
• Share expected timelines for stabilization.
• Provide reassurance that you are monitoring and prepared to take data-informed actions after the rollout is completed.

Transparency during a Google core update rollout builds confidence and sets realistic expectations.

What NOT to Do During the Update

Avoid reactive decisions that can harm your site in the long term. Here’s what to steer clear of during the June 2025 algorithm update.

Don’t Panic Over Temporary Drops

Seeing your traffic chart dip can be stressful, but remember: Search ranking drop reasons during an update are typically temporary recalibrations. Once the algorithm finishes rolling out, drastic moves often even out.

Don’t Make Reactive Major Changes

It’s tempting to renovate your entire site or rewrite all your content the moment rankings decline. You should resist this urge instead, because large-scale changes without proper analysis can create more problems. Wait until the update finishes so you can make informed adjustments based on stable data.

You might be thinking; Should I pause my SEO campaigns? The answer is: You don’t need to stop all activity, just avoid large structural changes or sweeping optimizations that are based solely on volatile rankings.

Don’t Chase Quick Fixes

The Google core update survival guide recommends tactics that include keyword stuffing, spammy link building or scraping content. These shortcuts can cause long-term damage to your site’s reputation and rankings.

Stay focused on sustainable, user-centered SEO strategies that align with Google’s quality standards.

How Long Will the June 2025 Update Take?

Generally, core updates roll out over 2–3 weeks. For the June 2025 Google core update, Google announced the start date as June 30, 2025.

Based on previous timelines, you can expect the update to be completed sometime between July 15-22, 2025.

If you’re asking, “How long does a Google core update take?”, this is the typical timeframe. Once you reach mid-July, rankings should begin to stabilize and you’ll have more reliable data to analyze and adjust your SEO strategies.

Stay tuned to Google’s Search Status Dashboard for official confirmation of completion.

FAQs About the June 2025 Core Update

What should I do if my traffic drops during the update?

First of all, don’t panic and avoid reactive changes. Secondly, continue monitoring your metrics to see if the drop persists after the update finishes. And finally, when the rollout is complete, audit your site content, assess E-E-A-T signals and focus on improving content quality.

Should I pause my SEO campaigns?

No, you should maintain your ongoing SEO efforts like content creation and technical maintenance. You just have to avoid large-scale changes or “fixes”, until you have stable data after the update concludes.

How do I know if the update has affected my website?

Sudden ranking shifts that coincide with the update period usually indicate an impact. Use Search Console and third-party tools to confirm whether the changes align with broader industry patterns.

When will rankings stabilize?

According to Google, the ranking may settle within 2–3 weeks after the update begins. For the June 2025 algorithm update, expect stabilization by 22 July 2025.

Final Thoughts & Next Steps

Core updates can be unsettling, but they’re also opportunities to align your website more closely with what Google considers high-quality and helpful content. For the current June 2025 core update, staying calm, avoiding knee-jerk reactions and focusing on sustainable improvements are the best ways to save your website.

If you need help evaluating your site or planning a recovery strategy after the rollout, our team is here to assist you.

Explore our Digital Marketing Services In Islamabad to get expert support, or learn more about our SEO Services in Pakistan to keep your site competitive no matter how search evolves.